Sam Cronick
Sam Cronick is a video artist working with projection, sculpture, and found technology. His installation Malcom is a fleshy, wire-filled pillar built from old TVs and discarded electronics, a living archive of Atlantic City. The embedded screens mix local footage with close-ups of eyes, mouths, and skin, creating a raw collage of memory, identity, and decay. One screen shows a live feed of the viewer, folding them into the work itself. Cronick’s practice asks what really makes us: our bodies, our machines, or the things we leave behind.
Malcom
Malcom is the fleshy, wire ridden portrait of what makes Atlantic City; its people. Looking into Malcom is like looking into a Crystal Ball, except the exact opposite. You will see images of what makes us... us. From the cabled nerves, to the archival footage, you will see yourself in Malcom.
Sam Cronick is a multi-disciplinary video artist specializing in projection, video mapping, and technology. His practice is tethered to the fundamental question of not who, but "what" made us. Much like music—where the true essence lies not in the notes, but in the silence between them—Cronick's work focuses on our muted past. Using light and digital space, he creates immersive environments that make visible this unseen history, challenging viewers to engage with the forgotten narratives that write our story and create the "self."